Totei LLC Privacy Policy

Last Updated & Effective Date: May 18, 2026

Totei LLC (“Totei”) owns and operates this website and is committed to respecting the privacy of its visitors. In line with that principle, we limit our collection and use of personal information to what is necessary to understand general usage trends on our website. Any data gathered from your viewing of this website is used only in aggregated form to identify which content resonates most with visitors, enabling us to create and provide more relevant and engaging material. Visitor privacy is a central priority in all aspects of this website’s operation.

This Privacy Policy describes the personal information we may collect from our website, email communications and social media pages and channels (to the extent we collect personal information through those channels) (collectively, the “Services”). This Privacy Policy explains how we use that information, with whom we may share it, your rights with respect to your personal information, and how we protect it. It also sets forth our approach to third-party links and children’s privacy, how we will notify you of changes to this Privacy Policy, and how you may contact us with any questions or concerns.

  1. WHAT PERSONAL INFORMATION DO WE COLLECT?

We collect and process personal information when you:

  • Visit our website;
  • Subscribe to our newsletters;
  • Sign up for or attend one of our events; or
  • Interact with social media channels that allow for sharing of information with us.

We may collect the following personal information from the above interactions:

  • Your name;
  • Your social media username and profile;
  • Your email address;
  • Your phone number (if collected in connection with event registration);
  • Your IP address; and
  • Certain technical and usage information collected automatically in connection with your receipt of our email communications, such as device and browser information (open and click activity).

  1. HOW DO WE USE YOUR PERSONAL INFORMATION?

    1. Newsletters and Requested Information. We may collect your email address in order to provide you with newsletters to which you have subscribed or information that you have requested. If you wish to stop your subscription or no longer receive information you previously requested, then click the “unsubscribe” (or similar) button on the bottom of the email or contact us at privacy@totei.com (opens in new window).

    2. Marketing. We may collect your email address in order to provide you with marketing-related materials, surveys, and other communications. If you do not wish to receive such marketing materials from Totei via email, then click the “unsubscribe” (or similar) button on the bottom of the email or contact us at privacy@totei.com (opens in new window).

    3. Collection and Use of Aggregate Information. We may use aggregate information (not containing personal information) to analyze trends, administer our websites, track users’ movements, and gather broad demographic information on aggregate use. For this purpose, we use Plausible Analytics, a privacy-forward analytics provider that is designed to collect only aggregated, non-identifiable data and does not use cookies or track individuals across websites or devices.

    4. IP Address. Plausible Analytics may briefly process your IP address in order to derive approximate location information (e.g., country) and to generate aggregated usage statistics. Your IP address is not stored in full and is not retained in a way that can identify you. It is either immediately truncated or converted into a short-lived, non-reversible hash. In addition, approximate location information may be derived from the IP address in connection with email delivery.

    5. Email Analytics. We may use data regarding recipient engagement with our email communications, such as open rates and click activity, to measure the effectiveness of our communications, improve the relevance of our content, and manage our email lists.

    6. Cookies and Pixels. Totei does not use cookies, pixels or similar tracking technologies on the Services for advertising behavioral tracking or profiling purposes and does not permit any third party to deploy such technologies through our website on our behalf. However, certain service providers that we use to deliver the Services, such as our email and newsletter fulfillment provider, may use standard tracking technologies, such as pixels embedded in outgoing emails, for the limited purpose of measuring email delivery, open rates, and engagement with our communications.

  2. WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?

    1. Service Providers. Totei uses certain trusted third parties to provide certain services for our business purposes including website hosting, data analysis, IT services, fraud prevention, email and newsletter fulfillment, and social media services. These third parties will access your personal information only to provide the Services on our behalf.

    2. Compliance with Laws. We may disclose your personal information to a third party if (i) we believe that such disclosure is reasonably necessary to comply with any applicable law, regulation, legal process or governmental request; (ii) to enforce our agreements or policies; (iii) to protect the security or integrity of the Services from harm or illegal activities; (iv) to respond to an emergency which we believe in good faith requires us to disclose information to assist in preventing the death or serious bodily injury of any person; or (v) to any other third party with your prior written consent.

    3. Business Transfers. We may share or transfer your personal information in connection with, or during the negotiations of, any merger, sale of Totei assets, financing, or acquisition of all or a portion of the business to another company.

  3. YOUR RIGHT TO CONTROL AND ACCESS YOUR PERSONAL INFORMATION

    1. U.S. States Privacy Notice. For additional information and rights available to consumers in certain states, see our U.S. States Privacy Notice.

    2. EU & UK Users. EU and UK users have several rights with respect to their personal data including the following: (i) the right to be informed; (ii) the right of access; (iii) the right of rectification; (iv) the right of erasure; (v) the right to restrict processing; (vi) the right of data portability; (vii) the right to object to processing; and (viii) the rights in relation to automated decision making and profiling. Our legal bases for collecting and processing personal data include performance of a contract, consent, and our legitimate interests in operating, improving, and marketing our Services. EU users also have the right to lodge a complaint about the collection or use of their personal information by notifying their EU (or UK) supervisory authority. Please feel free to contact us regarding this or any other EU or UK data subject right at privacy@totei.com (opens in new window) if you have any questions about these rights.

    3. Retention Policy: We will retain your Personal Information as long as necessary to fulfill the purposes described in this Privacy Policy unless a longer period is required for legal or compliance purposes.

    4. Do Not Track. Some browsers offer a “do not track” (“DNT”) option. We do not respond to DNT signals.

  4. SECURITY

We employ industry standard technological measures that are reasonably designed to help protect your personal information from loss, unauthorized access, disclosure, alteration, or destruction. While we take reasonable efforts to guard personal information, no security system is impenetrable.

  1. THIRD-PARTY LINKS

Our Services may contain links to third-party websites or resources, including for the purpose of citing sources or referencing content featured in our articles. Totei does not control and is not responsible for the privacy practices or content of such third-party websites. This Privacy Policy does not apply to any information collected by third parties through such websites. We encourage you to review the privacy policies of any third-party websites you visit.

  1. POLICY ON INFORMATION COLLECTED FROM CHILDREN

The Services are not directed at children under the age of thirteen (13) years. Totei does not knowingly collect personal information from children under the age of thirteen (13) years. If you become aware that a child has provided us with personal information, please contact us at privacy@totei.com (opens in new window).

  1. ARTIFICIAL INTELLIGENCE

Totei does not use, or permit any third party to use, your personal information to train, fine-tune or otherwise develop any artificial intelligence or machine learning models, whether operated by Totei or a third party. This prohibition applies to all personal information collected through the Services, including information you provide directly and information collected automatically.

  1. CHANGES

Totei may need to update this Privacy Policy from time to time to reflect changes to our Services and the laws applicable to our provision of the Services to you. If we do change this Privacy Policy, we will notify you by revising the “Last Updated” date at the top of this Privacy Policy. Totei encourages you to review this Privacy Policy regularly for any changes. Your continued use of the Services and/or continued provision of personal information to us after the posting of such notice will be subject to the terms of the then-current Privacy Policy. If you disagree with any applicable change, you will need to stop using the Services.

  1. HOW TO CONTACT US

If you have any questions regarding this Privacy Policy, please contact us via email at privacy@totei.com (opens in new window).